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It What is Digital Marketing Digital marketing, also called online marketing, modern marketing, internet marketing, web marketing and E-marketing — refers to all marketing efforts that occur on Welcome Ge1ng into digital marke9ng can feel like taking a dive into the unknown for a lot of small business owners, especially if you don’t spend all your 9me online yourself. In this interview, McKinsey’s David Edelman explains what companies get wrong when it comes to digital marketing and the changes needed to INTRODUCTION A digital marketing strategy includes an integrative plan of how your business will use social media, search engines, emails, and content to promote your business. Sounds easy, PDF | Explains about the concepts and importance of digital marketting | Find, read and cite all the research you need on ResearchGate igital marketing. Digital marketing is the process of promoting a brand, service or product on the internet. 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